1/10/2024 0 Comments American eagle bcg matrix![]() These products ensure the financial strength of the company. They therefore do not represent a lot of investment compared to the substantial margin from which the company benefits. The “cash cows” are positioned in a weak growth market, but with a dominant position there, in other words a strong market share. The BCG matrix is divided into four categories: Milk cow products from the BCG matrix ![]() Relative market share (your market share / competitor’s market share).The BCG matrix consists of positioning your products or DAS on two axes: This analytical marketing tool helps you visualize the market share of your company in a sector of activity in relation to its growth rate. Strategic decisions cannot be made if you do not base yourself on concise and precise matrices. ![]() For this, you need to know the market as a whole in order to know whether or not your investment will be profitable at a given moment.
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